Penerbit/Publisher: Rockport Publisher
Dimensi/Dimension: 23 x 30 x 0.5cm
Call No.: 745/Roc/p/C.1
Giving a new product a competitive edge has become more and more difficult over the past few years. The marketplace is overwhelmed by an avalanche of similar products- some with their own unique merits, but most basically alike. Thankfully, the manufacturing world has created something called package design, without which we would be unable to tell one jar of peanut butter from the next.
The challenge graphic designers face now is creating packages that influence consumers to buy this product over the many hundreds just like it. How this challenge is met can make or break the success of the product itself.
This volume of the Design Library series features the best and most innovative packages designed in the past decade. These designs entice, appeal, intrigue and excite; these are the designs that sell products. The designers presented in these pages understand not only designs, they understand the product and the market as well.
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